Case Studies

THE CLIENT –AHOMZON(Online Furniture Store)

AHOMZON LLC is General Trading Company which is established in International Free Zone Authority (IFZA, Fujairah, and United Arab Emirates to deal with client in UAE, Middle East as well as internationally. We provide better quality products with better price as we keep our operational cost low and use our experienced staffs to source our products from UAE as well as International Market.

CLIENT OBJECTIVES

  • Refine target audience and growtraffic

  • Grow Brand Presence

  • Increase getting sales through online presence

GENERAL FACEBOOK PAGE STRATEGY

  • Creating posts design with product details and price.

  • Changing adsstrategy once in a week

  • Replaying to comments and messages

  • Facebook Ad objective– What’s App Message
  • Creating and sharing ads report

CHALLENGES AND STRATEGIES

Challenge: Who’s the target audience?

As a new brand in market, Ahomzon did not have an adequate number of details to clearly define the customer demographics. Therefore, we relied on market research to develop the first target audience. It created a unique challenge because without a defined customer base, Facebook pages can take some days to develop a community with consistent engagement, and organic click-through what’s app message.

Strategy

Research covering our client and within the industry helped to pinpoint an initial target audience in the 20-45 age range with interest in the related field. We used the gender selection by mainly focusing on Female’s who is living in Dubai, Sharjahand Abu Dhabi.

DEMOGRAPHICS & PLACEMENT

  • Customers in the 25-34+ Age were 90% more likely to click and filling the lead form.

  • Ads delivered on Mobile had .94% higher CTR than ads delivered on desktop

  • Ads delivered in Single Image format had .2% higher CTR than ads delivered in Carousel Format

THE RESULTS OF TWO WEEKS


The two main area of success we tracked for our client are getting leads constantly, increasing page likes and reach.

Total Leads – 189 Total Reach – 18,526 Total Impressions – 27,482 Cost per Result – 6.22 Amount Spent – 1175 AED

With The Use Of A Comprehensive Facebook Marketing & Ads Strategy, Amarmirgh Surpassed Their Leads Generation And Continues To Grow Their Brand In Online Through Partnership With Emperor Digital. Amarmirgh Now Better Understands The Base Of Their Customers And What Types Of Content, Interests And Behaviors Unite Them.